The Bronx keeps creating musical masterpieces. The borough has more talent per square metre than most. It's steeped in sonic history. The birthplace of a culture that shows no signs of slowing down. 'Three Sides To Every Coin' is another fine example of that. What you've got here is the lyrical skills of a certified Bronx Bomber (D-Flow) and a heavy weight producer (Ray West) combining to report back with tales from the place they dwell. D-Flow lyrics are razor sharp delivering hard knock psalms that entertain and enthral in equal measure. The stories he spits bob and weave, drawing you in with the pleasures and pitfalls of street life. It's captivating. Matched with Ray West's production it's enhanced yet further adding another dimension with beats that are rugged yet smooth at the same time. Rays work let's you hear and feel the streets. You are immersed. You can mentally picture traffic buzzing around the streets as the sounds of horns bounce and vibrate off buildings as people go about their daily trials and tribulations. 'Three Sides To Every Coin' is the definition of reality rap, one that will stay etched in your subconscious for a great length of time. Its the sound of traditions being upheld and a culture strengthened by these BX Ambassadors.After a series of great releases in 2015 Red Apples 45 is proud to team up with Strictly Cassette to release another piece to the catalogue, this time bringing it all the way back home to the Bronx with one half of The Ghetto Dwellas & DITC affiliate D-Flow. Pairing the MC with the Red Apples 45 own, producer Ray West they bring you “Three Sides To Every Coin.” Not only a play on words but some insight into the fast pace hustle of NYC’s paper chase. - Chris Cammack
There are many reasons one would strive to get ahead in this town & in this Ep D-Flow breaks down 3 different reasons why one would strive. Hence “Three Sides to Every Coin”
Mixed By Dave Dar , Executive producer AG of DITC & Art work by the legendary Joe Buck the record Contains 3 full songs, 2 instrumentals & one 7 minute instrumental piece by Ray West titled Soliloquy.
This is a very special cassette release brought to you by Red Apples 45 and Strictly Cassette. Only available while supplies last!
UNDENIABLE is the latest release from up and coming west coast duo ZOOLAY. The project features production from DIBIA$E, as well as guest appearances from BLU, LMNO of the Visionaries, new songstress MIKI VALE and even a surprise appearance by 2pac's character "Bishop" of the classic movie Juice. Dj Steady-P anchors the album and provides the scratches, cuts, and blends of jazz, soul, funk and hip-hop that take the listener on a euphoric ride from beginning to end. AVAILABLE NOW IN OUR SHOP!
I've taken many bus journeys over my 37 years to places far and wide. I’ve seen many place’s and things. That's the rich tapestry we call life. Last October I took a bus ride to a birthplace. A place where a culture was born thats both changed and shaped my life along with the world to a greater sense. The Bronx is a breeding ground of talent. Many have been raised in its streets and homes. From humble beginnings to icons of individuality.
This is the place my good friend Ray West dwells. Bronx born and raised since day one. He's a prime example of a man who's very essence is enriched with the boroughs almost palatable vibe. He's an old soul. A man who's not one driven by ego but of love and a thirst for knowledge. He's not about financial gain or fame. He's only concerned with the preservation of culture. The one we call Hip-Hop. He met me from the bus next to a Dunkin donuts shop with a handshake and the warmth of friendship. This was the first time we'd met in the physical after a good year or more of conversation via email. It was great to finally meet. We walked to his mothers' family home talking about how my bus ride had been. I told him I didn't pay. My English-ness had been my charm it seemed.
Upon arrival the home looked like any other. My point of reference for American homes is of course television/film and this fitted the bill. It was nearly Halloween and decorations were out. The street overall looked the part. my surroundings looked almost familiar to me. Straight from the American films of my youth. We entered the house and weaved our way to the basement. As soon as I entered I was hit with a smell. By no means a bad one. It was a smell of records, a lot of records. Racks upon racks, crates upon crates of vinyl. I was in Aladdin's cave. It was overwhelming. Collectables and comics were on the walls. Crates of magazines from years go by. It was my Mecca, a place of worship. A cathedral of culture and artistic endeavors. Ray humble as ever could see my excitement. I felt like a kid in a sweet shop.
The basement runs the length of the house. I followed Ray to the control room. It was full of incredible vintage equipment and classic samplers. Big speakers and yet more records and tapes are around me captivating me. So much to take in fighting for my attention. Its low lighting gives off an aura. I felt in a place of incredible creativity. I'd never had that feeling before. It was inspiring and enlightening. Making the connection between his music I've bought and supported over the years to now being here was humbling. It was a full circle experience. I felt like alice stepping through the looking glass. Ray then showed me the vocal booth. Stepping in to a place where both AG and Kool Keith have spit their vocals was nerve jangling. I closed my eyes and heard their lyrics in my head.
With my mind fully blown we went back into the control room. I'd brought Ray 3 45's with me as a gift. He loved them. We played them. I saw from his face as they spun that he was already thinking of ways to flip them. Creativity. He lives it with every sound he creates/manipulates. We talked music and things he was working on. I got to hear some exclusives ahead of time. My mind was blown.
As we chatted we exchanged thoughts. It's a humbling thing to be asked your opinion/what you think by someone as inspiring as Ray. I guess that's what makes him the man he is. He's always open to others thought patterns. He wants to share ideas. We discussed some future projects together locking in ideas. We laughed a lot sharing stories.
I took a ton of pictures. Ray encouraged me to do so. I was snap happy I must admit. Everything was perfect to be captured. I think in my own way I was preserving the basement for the future. A visual record. You can see them below. I'm very proud of how they turned out. When I look back at them I'm transported to that moment.
I'm very proud to have been allowed into Ray's world. It was a real honour. An experience I'll never forget for as long as I live. I also cemented a friendship that day. Ray and I chop it up on the regular via text. He's a big supporter of what I'm doing and me of him. Peep the interview below: